CREATIVE DIRECTION / PRODUCT Design / BRAND development
I SERVED AS THE CREATIVE DIRECTOR and PRODUCT DESIGNER FOR FITS SOCKS from 2020-2024. FITS IS AN AMERICAN MADE, PREMIUM MERINO SOCK COMPANY
focused on patented technology that delivers unrivaled comfort and an unbeatable fit. I SERVED AS THE SOLE CReATOR, RESPONSIBLE ALL BRAND ASSET DEVELOPMENT ACROSS NORTH AMERICA to give the brand a much needed refresh in the outdoor annd lifestyle markets.
